REPORT: NFL Is Considering Making Major Change To Conference Championship Games, And The Fans Don't Like It At All

BY V. CARBONNEAU    JANUARY 26, 2023  (12:17)
For years, Chiefs founder Lamar Hunt pushed for the NFL to move conference championship games to a neutral site. Every time Hunt brought the proposal to ownership, ownership voted it down.

However, it looks like the idea is growing more and more popular amongst NFL execs.

Indeed, in his latest «Monday Morning Quarterback» column, Sports Illustrated's Albert Breer reported that the NFL could end up playing the conference title games at neutral sites down the road. The main reason? Money, of course.

«I can also say that owners have, indeed, talked about this over the years, so it's not a new idea. It's just one that hasn't yet gotten to the point where it's ready to be voted on.


But the pieces are in place to make this happen. The NFL already controls the conference title games (teams run the wild-card and divisional rounds). So where Park Avenue has generally allowed for the teams to be true to their suite holders and season-ticket holders, it could pretty easily pull back on that if the owners see fit. Additionally, going through the Bills-Chiefs scenario the past few weeks gave them a sort of dry run to find potential issues.

Are there some? Sure. There are plenty.

But there's also money to be made. And when that's the case—with the owners involved—we all know how that movie usually ends.»

How would they make money on them? In a few different ways:

• First, it'd make it easier to slap naming rights on the game—something, presumably, you'd never do with the Super Bowl. It would mirror what's done in college football with bowl games. It'd also be easier to get top dollar for such naming rights if you're selling the site of the game as part of it, too.

• Second, you'd have cities bidding for the neutral-site games, and it'd allow for places such as Detroit, Minneapolis or Indianapolis—cities that might get a Super Bowl once but possibly never again—a chance to continue to capitalize on having a Super Bowl–quality stadium. It could also help prepare cities to host a Super Bowl, or help the league evaluate cities that might bid on one.

• Third, the NFL could control and sell the suites and tickets. As it is now, teams generally sell those to their season-ticket holders and suite holders. «The inventory you could have for sponsors and networks and visitors is taken to a large degree by the sponsors and the ticket holders of the home team,» says one source connected to the league office. At a neutral site, everyone would be free of such obligations, so the NFL could sell all of that in advance, or use them with sponsors and corporate partners more efficiently. -ALBERT BREER
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